Work-Study Post-Diploma – Specialist Diploma in Digital Branding & Social Media Strategies

This module focuses on how brands can leverage on digital transformation to initiate brand development, management and assessment of brands in a regional/global setting. Participants will learn how to leverage on global digital trends to drive_x000D_
growth, reinforce sales process, customer services, brand communication and stakeholder management.

This module explores how organisations and brands can be better prepared for situations arising from social media that may pose a threat to their global_x000D_
reputations. Based on latest crisis case studies, participants are expected to investigate and craft solutions to manage and mitigate different levels of risks facing an organisation. As crisis management can no longer be limited to those assigned to the task, the team must learn to survive turbulent times by leveraging on a strategic framework that helps brands prevent, mitigate and resolve social media crises.

This module focuses on how digital storytelling can help brands showcase their philosophy, vision, products and services to drive profitable customer action. Participants will learn design and video tools – namely Adobe Photoshop, Adobe Illustrator and Adobe After Effects – to deliver effective social content to target audiences, including social videos, blogs, infographics, landing pages and user generated content. Participants will also learn different content marketing metrics, including consumption metrics, retention metrics and engagement metrics to measure the effectiveness of content.

This module introduces a strategic planning framework to help companies increase brand recognition, brand loyalty and boost conversion rates. Participants will learn to develop a social media plan as part of an organisation’s corporate and/or marketing strategy; this will encompass conducting social media audits; defining and/or developing objectives, KPIs, target audiences, brand personalities, channel and engagement strategies, tactics, implementation plans, budget and success_x000D_
metrics. Participants will also be exposed to social listening and monitoring, and learn to use analytics and community management tools such as Facebook Ads Manager, LinkedIn Ads, Google Ads and Google Trends that are widely utilised by marketers and brands.

This module aims to make marketers more productive and better at making optimal_x000D_
decisions. They will learn to deliver value for the brand by leveraging on descriptive, predictive and prescriptive analytics to comprehend, forecast and formulate solutions. Participants will learn how to use data analytics tools to evaluate and mine customer sentiments in order to make decisions and support marketing activities, including Facebook Ads Manager, LinkedIn Ads, Google Ads, Google_x000D_
Analytics, Google PageSpeed Insights, Google Search Console, YouTube Studio Analytics, Wappalyzer, Google Tag Manager & Assistant, MOZ, Alexa,_x000D_
Webpagetest.org and Shopify Analytics. Participants will also learn how to develop a social media reporting system and present social media reports to stakeholders.

In this module, participants will apply their newly-acquired skills and knowledge to develop and present a digital marketing project, which includes research, strategy, planning and evaluation. The capstone project requires them to apply the skills they had acquired in the various modules leading up to this. This module would enable them to build their digital marketing portfolio.

WSP participants must complete the OJT component in order to complete the WSPostDip and receive the sign-on incentive. The OJT shall be based on the OJT_x000D_
Blueprint submitted by the participating employer, which has been approved by NP.