Search Engine Optimisation for Beginners

Short Course / 2 days

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Note: Synchronous E-Learning
Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Trainer Profile
Certification
Course Fees
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Course Information

In the digital age, every business needs to make its presence known on the Internet or risk getting left behind. Search Engine Optimisation (SEO) helps to optimise your website on search engines giving you the advantages of user-friendliness and speed, so you rank higher in potential customers’ search results.

Learning Outcomes

Harness the power of SEO to turn your website into an effective marketing tool for your organisation. Learn how search engines work and how you can optimise your website by understanding why some websites rank higher than others. You will also learn how to select the correct keywords that can generate business value, develop content to increase engagement with your target audience, and measure the effectiveness of your SEO efforts through analytics._x000D_

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  • Understand how search engines work

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  • Find out the latest google algorithm updates and the impact on website rankings

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  • Learn to optimise your website so it can be ranked on Google

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  • Understand why some websites rank higher than others

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  • Select the correct keywords that can generate business value

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  • Learn best practices to outrank your competitors

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  • Write great content that generates engagement

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  • Measure your SEO efforts’ effectiveness through analytics

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SEO tools like Ahrefs will be used for training purposes. No subscription is required as trial accounts will be provided to trainees.

Course 
Schedule

Application Period: 1 Jan to 28 Feb 2021_x000D_
Course Date: 11 & 12 Mar 2021_x000D_
Duration: 2 days_x000D_
Time: 9am to 6pm_x000D_
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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 1 modules:

A. Introduction to SEO (1.5 hr)_x000D_
– Introduction of lecturer and students_x000D_
– Setting expectations_x000D_
– Case studies of profitable SEO ventures_x000D_
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B. SEO Fundamentals (1.0 hr)_x000D_
– How does Google search engine works?_x000D_
– What is SEO_x000D_
– Overview of SEO_x000D_
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C. Keyword research (3.0 hours)_x000D_
– Keyword research basics_x000D_
– Brainstorming for keyword ideas_x000D_
– Keyword research tools_x000D_
– Analyzing keyword difficulty_x000D_
– How to choose the right keywords_x000D_
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D. On-page SEO (2.5 hrs)_x000D_
– The importance of on page factors_x000D_
– The importance of mobile responsive site_x000D_
– How to ensure our site is HTTPS secured_x000D_
– Making use of SEO friendly URLS_x000D_
– Website Architecture_x000D_
– How to include SEO friendly content_x000D_
– Importance of link juice and how to leverage on links_x000D_
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E. Black Hat SEO practices (0.5 hrs)_x000D_
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F. Lesson Summary (0.5 hrs)_x000D_
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G. Off-page SEO (4.0 hrs)_x000D_
– The importance of off page SEO_x000D_
– Link building fundamentals_x000D_
– Black hat link building_x000D_
– Common practices of link building strategies_x000D_
– Awesome link building strategies_x000D_
– Using SEO tools for link building_x000D_
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H. Content Marketing (1.5 hr)_x000D_
– Content Planning_x000D_
– Content Promotion_x000D_
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I. SEO Analytics: tracking your SEO performance with common SEO tools (45 mins)_x000D_
– Google search console_x000D_
– Google analytics_x000D_
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J. Lesson Summary (0.5 hr)

Trainer's Profile

Charlotte Ang
Charlotte Ang has a passion for digital marketing and spent several years learning Search Engine Optimisation. When she was an undergraduate, she started her first website in the logistics industry using SEO and brought in an exponential growth of 3,000 organic visitors monthly. She hit her first $10,000 revenue within 6 months by exchanging the online leads for commission with several logistics partners. By establishing close working relationships with her partners, she expanded her reach towards helping companies across a range of industries in their SEO efforts. She continued to invest time and money to upgrade her SEO skills, helping traditional businesses to increase their online presence. In 2016, Charlotte co-founded a digital marketing agency, Traffic Bees. She develops and manages SEO strategies with her team to grow their client businesses. Throughout her career in digital marketing, she has worked with clients across several verticals with companies such as Pet Lovers Centre, Paula’s Choice and influencers like Miss Tam Chiak.

Certification

A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass all required assessment(s)._x000D_

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No prior knowledge of SEO is required.


Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review._x000D_
The course is eligible for SkillsFuture Credit. For more information on the SkillsFuture Credit click here._x000D_
For enhanced training support, enter SME in the promo code during course application.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$160.50
Singapore Citizens (SC) aged 40 and above$60.50
Singapore Permanent Residents (PR)$160.50
Enhanced Training Support for SME Scheme (for SC & SPR)$60.50
Others (and Repeat Students)$535.00
Full Course Fee$535.00