Grow Your Reach with a Personal Brand Video – for Tourist Guides

Short Course / 2 days

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Entry Requirements
Course Fees
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Course Information

Grow your reach in the digital space with a personal brand video at the end of a practical workshop co-facilitated by @misstamchiak, a popular social media influencer!

Improving the market reach and business savviness for tourist guides. Singapore Tourism Board has made an open call to upskill the tourist guides, especially in the technology area.

Learning Outcomes

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  • Personal Branding

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  • Tips on taking videos with a phone

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  • Effective use of social media platforms such as Instagram, Facebook

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Course 
Schedule

Application Period: 31 Dec 2020 to 28 Feb 2021_x000D_
Course Date: 16 to 17 Mar 2021_x000D_
Duration: 2 days and 1 online consultation_x000D_
Time: 9am to 5pm_x000D_
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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 3 modules:

Day 1
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  • Understand the “what” and “why” of personal branding

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  • Identify a personal brand statement

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  • Introduction to popular online platforms and videos

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  • Learn important tips on videography with mobile phones

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  • Hands-on practice session

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Day 2
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  • Acquire the techniques of video editing/captioning

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  • Refine your personal brand statement

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  • Learn to make a storyboard/script for your brand video

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  • Create a 1-min personal brand video

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Online Consult

1-min personal brand video to be posted on social media platforms for one-on-one online critique and discussion (within 1 week).

Certification

A Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.


Entry Requirements

Applicants with any of the following qualifications are invited to apply for the course:

All tourist guides. No entry requirements, other than equipped with a mobile phone with image capturing capabilities.

Offered by School of Business & Accountancy

Course Fees

Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review._x000D_
The course is eligible for SkillsFuture Credit.

Applicants / Eligibility Fees
Singapore Citizens (SC) below the age of 40 years$240.75
Singapore Citizens (SC) aged 40 and above$240.75
Singapore Permanent Residents (PR)$240.75
Enhanced Training Support for SME Scheme (for SC & SPR)$90.75
Others (and Repeat Students)$802.50
Full Course Fee$802.50