Digital Marketing for Wholesale Trade (Digital Marketing Bootcamp and Certificate in Applied Management)

Deep dive into the principles of design, develop an eye for design and understand the importance of design types and their functions. Practice designing with the tools learnt in Module 1 and apply the knowledge learnt in design concept generation.

Develop an understanding of the target audience, their needs and behaviors, and understand how to manage a brand to build customer loyalty and trust.

Learn how to translate market insights (Module 3) into effective content copy that complements your design (Module 2) and have your campaign stand out.

Apply technical knowledge to a marketing campaign, and work with real-life constraints such as finite time and budget. Learn how to ask the right questions to design effective campaigns for clients. Establish focused objectives to achieve KPIs with clients and colleagues.

Work with a real-life client to develop a full marketing campaign to address the client’s problem statement. The problem statement will require application of skills learnt across Modules 1 to 4.

The future workplace is characterised by the growing proliferation of information and the interaction of people and ideas across boundaries. This results in the increasing importance of the ability to communicate effectively across social, cultural and cyberspaces. This module aims to equip students with the communicative confidence required to increase their effectiveness in this Diploma course, as well as in the workplace. They will hone their oral and written communication skills so as to communicate with greater impact in the changing landscape of the future workplace.

This module covers the use of numeracy for problem solving and how to make sense of data in this data-driven age. Students will develop the computation skills essential for effective problem solving and analysis using mathematics and data analytical tools. They will be equipped to handle numerical and data reports, develop thinking, reasoning and modelling skills through mathematical approaches in the context of workplace scenarios and related disciplines.

Transforming Corporate Problem Solving: This module aims to help students discover and hone their innate ability to think creatively and come up with innovative solutions for the workplace. Underpinned by the Design Thinking framework, students will be sensitised to the process of user-centric problem solving. They will be introduced to concepts such as empathy, problem-definition, ideation, prototyping and testing through a practical approach featuring engaging out-of-classroom activities, just-in-time master-classes and a hands-on, “learning by doing” delivery format.

This module provides an overview of collaborative tools which are essential for successful online business operations. It covers digital marketing, data analytics and online collaboration. This module is offered in collaboration with ICDL Asia.

Cultural Intelligence (CQ) is the ability to function effectively in a variety of cultural contexts. CQ is a critical capability in today’s multi-cultural global business environment. In this module, students will be sensitized to recognize and understand how cultural differences influence behavior. They will gain exposure to the varying perspectives that different cultures have towards work, relationships, time and communication. In addition, they will learn different strategies for adaptation and bridging the gap. The takeaway is the ability to cope with varied organizational environments and a mind-set ready to collaborate with people from diverse backgrounds and cultures.