Course Information
This hands-on and outcome-driven course will help you validate your business idea and guide you in starting up in a recession with an execution plan.
Learning Outcomes
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_x000D__x000D_Pitching Your Business Idea
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_x000D__x000D_Customer Discovery: Validating Your Assumptions
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_x000D__x000D_Lean Startup Model and Business Model Canvas
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_x000D__x000D_Setting up OKRs
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Marketing
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_x000D__x000D_Branding and Design
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_x000D__x000D_Fundraising
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Course
Schedule
Course Date: TBC_x000D_
Application Period: TBC_x000D_
Time: 6.30pm – 9.00pm (Tutorial) / 6.30pm – 9.30pm (Mentor Feedback)_x000D_
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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.
Lesson Plan
This course consists of 8 modules:
Orientation & Entrepreneurial Mindset_x000D_
â— Introduction: Mindset and expectations starting a business in a recession_x000D_
â— Develop a pitch and generate hypothesis for the problem worth solving
Idea Generation_x000D_
â— Evaluate personal experience and skill sets to brainstorm ideas_x000D_
â— Use tools to refine business ideas and route map for validation
Customer Development_x000D_
â— Develop and execute customer interview questions_x000D_
â— Use templates to understand target customers_x000D_
â— Create a customer persona
Lean Startup and Business Model Canvas_x000D_
a. Understand the principles of the Lean_x000D_
Startup Methodology_x000D_
b. Develop Business Model Canvas
Product Development_x000D_
a. Solutioning- Customer Interview_x000D_
b. Minimal Viable Product_x000D_
c. User Testing
Revenue_x000D_
a. Problem selection_x000D_
b. Revenue Models_x000D_
c. Key Metrics for Non-Financial Founders
Branding and Marketing_x000D_
a. Storytelling and Brand-Development_x000D_
b. Brainstorming tools and Research Methods_x000D_
c. Introduction to Performance Marketing
Fundraising and Legal_x000D_
a. Understanding funding sources_x000D_
b. Understanding legal setup and what investors want
Certification
Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.
Course Fees
Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review._x000D_
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This programme has union Training Assistance Programme (UTAP) funding. UTAP is an individual skills upgrading account specially for NTUC members. As a member, you can enjoy UTAP funding at 50% of the unfunded course fee capped at $250 every year. For more information, visit skillsupgrade.ntuc.org.sg or call NTUC Membership hotline at 6213 8008. Terms & conditions apply.
Applicants / Eligibility | Fees |
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Full Course Fee | $680.00 |
Singaporeans and Permanent Residents | $218.28 |
Singaporeans qualified for SkillsFuture Mid-Career Enhanced Subsidy | $82.28 |
Singaporeans and Permanent Residents qualified for Enhanced Training Support for SMEs | $82.28 |