Social Media Playbook for Sports Professionals

Short Course / 4 Days

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Course Information
Learning Outcomes
Course Schedule
Lesson Plan
Certification
Course Fees
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Course Information

Learn how to tap social media for your business

Learning Outcomes

After this course you will be able to understand:_x000D_

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  • How to bring your business to the next level on the social media platform

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  • How to manage social media content and the different type of strategies involved in developing them

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  • How community engagement works and how you can build and engage your customers through different strategies

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Course 
Schedule

Application Period: TBA_x000D_
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Course Date: TBA_x000D_
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Course Timing: 6pm to 10pm_x000D_
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Ngee Ann Polytechnic reserves the right to reschedule / cancel any programme, modify the fees and amend information without prior notice.

Lesson Plan

This course consists of 4 modules:

Intro to Social Media Marketing
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  • Learn the process of social media marketing to kick off the series. We will also learn how to make sense of the various metrics on Facebook, Instagram, YouTube, LinkedIn and Twitter

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  • Deep dive into analyzing the performance of brands and deriving the right insights on social media

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Content Strategy and Creation
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  • Role content plays in your social media marketing and the importance of social media voice and how to maximize the potential of your content

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  • Deep dive into planning, strategizing and creating content on social media

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Influencer Marketing
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  • Learn how to reach the right audience with the right tactics in influencer marketing. We will also learn how to negotiate and extend your reach with influencer marketing

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  • Deep dive into live streaming on Facebook and Instagram and learn the nuances of putting the personality, or influencer in front of the camera

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Community Engagement
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  • Learn the best practices of community management and how to engage your audience effectively on social media

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  • Deep dive into the various features on Instagram Story to engage audiences. Participants will also go through a critique of their various engagement tactics to wrap up the series

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Certification

Certificate of Performance will be awarded to participants who achieve at least 75% attendance and pass assessments.

Course Fees

Application Period: TBA_x000D_
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Course Date: TBA_x000D_
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Course Timing: 9am – 6pm_x000D_
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This programme has Union Training Assistance Programme (UTAP)* funding. UTAP is an individual skills upgrading account specially for NTUC members. As a member, you can enjoy UTAP funding at 50% of the unfunded course fee capped at $250 every year. For more information, visit skillsupgrade.ntuc.org.sg or call NTUC Membership hotline at 6213 8008. (*UTAP terms & conditions apply)._x000D_
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Course fee is payable upon acceptance. It is inclusive of 7% GST and subject to review._x000D_
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Ngee Ann Polytechnic reserves the right to reschedule/cancel any programme, modify the fees and amend information without prior notice.

Applicants / Eligibility Fees
Full Course Fee$385.20